Along the news for Unity 4, we also have now the option to preorder Unity 4 and see its prices.
The new license prices stay the same as for Unity 3 which is great for new developers.
For users already owning Unity though its not the same as with Unity 2 to Unity 3. Back then preordering it to play guinea pig during the preorder beta reduced the upgrade price from $750 per pro license to $500 - this time there does not seem to be such a reduction as upgrades for non-pro licenses (Android Basic, iOS Basic) are $250 per seat with Pro upgrades hitting in at $850.
For people with Unity Pro + iOS Pro + Android Pro that want to upgrade, this means $2550 in upgrade fees.
Its more than I personally expected and calculated with basing on the past, by a good $1000. Its now exceeding the price Adobe asks for Web Premium which is pretty steep for a 2 year lifecycle and will likely help Shiva 2.0 to gain major traction as the upgrade fee is high enough to equip a team with Shiva licenses for even more than just these platforms.
On the bright side, it seems that Unity agrees that their backing for the Asset Server (now called Team License) isn't serious enough to justify another upgrade after the $100 / $150 fee back from Unity 2 to Unity 3 as it seems to be free.
